I think that audience should be considered in editorial decisions to a certain extent. One example of this is if you’re assigned to write a political article. If you’re audience is mainly conservative, they might not respond well to you writing something about a liberal politician or the newspaper sharing liberal ideas.
A benefit of considering your audience when it comes to editorial decisions is that if an article is written that the audience knows about, they might be more likely to engage with the article and newspaper. One ramification of considering your audience is that most likely you’ll be editing your article for the majority of your audience, while there may be some in your audience that don’t feel the same way as the majority.
According to “The Audience-Oriented Editor: Making Sense of the Audience in the Newsroom”, the audience is actually considered to be making editorial decisions for the newspaper when they interact with the articles online. The article also explains how the editors balance the civic and citizen demands of news. This means that the journalists are expected to keep a balance of what the audience needs to know and also putting in information that they think the audience would want to know.
Raul Ferrer-Conill and Edson C. Tandoc Jr., “The Audience-Oriented Editor: Making Sense of the Audience in the Newsroom,” Feb. 23, 2018.