Community:The Audience Oriented Editor

Audience should be considered in editorial decisions because news organizations are businesses. One of the reasons these organizations sometimes fail is because of the loss of their audience, so in considering the audience in editorial decisions news organizations is making an effort to maintain audience loyalty. The issue with this is that to be too audience oriented is to sacrifice some degree of autonomy; Autonomy is one of the fundamental pillars of journalism. Apart from staying afloat as a business, considering the audience can actually enhance a news organization’s value. An organization that creates a hierarchy of importance with the way in which stories are organized and distributed is likely to be of more value to a community in comparison to one that is less strategic about what an audience needs to know versus what they want to know. Entertainment value is also important. As such pleasing the audience while providing them with the necessities is a balancing act for news organizations. This was an idea expressed by “The Audience Oriented Editor.”

Issues with considering the audience in editorial decisions is in determining who is one’s audience and what they actually need. The current methods used to accomplish this are sometimes questionable. The audience-oriented editor relies too heavily on insights gained from social media and other metrics. It must also be considered that these platforms only portray a limited view of an audience through their engagement- those engagements being likes, shares and comments. Ultimately this can lead to misinformation and inaccurate tailoring of news work toward audience needs.

 

Ferrer-Conill, Raul. “The Audience-Oriented Editor.” Taylor and Francis Online, 23 Feb. 2018, http://www.tandfonline.com/doi/full/10.1080/21670811.2018.1440972.

 

 

2 thoughts on “Community:The Audience Oriented Editor”

  1. Alex,

    I like how you view news organizations as businesses and that basically businesses should be entailed at making sure their consumers or in this case, Audience, are satisfied at all costs. But, news shouldn’t be trying to satisfy the readers, it should be giving audiences information of what is going on around them, even if it’s hard news like a death to a public figure or war that may be unpleasing. We shouldn’t control nor fabricate the news to sway audiences to like our organization. We should be telling the news like it is, but getting to the point at a faster pace or a shorter piece in a paper to get the audience to pay attention and know what’s going on and allow them to find more information elsewhere if interested in the subject manner.

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    1. Time Time Time I’m hearing from a few of you no one’s going to take the time to read anymore so let’s get those few facts out there short and sweet. Even though the internet is infinite in space, newspapers were essentially suppose to be the go-to for a deeper understanding for an issue. Yes we had/have limited space, but we could get a lot more detailed than just a 30-second segment on a television newscast. I suppose we realistically have to consider what our audience will take the time to read or not, but at the same time, if we’re succumbing to those constraints, is that still a form of bias?

      Like

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