It is important to consider your audience when making editorial decisions. Based on the circumstances of the story, we should know what is and what’s not appropriate to implement into our stories. On page 220 in our textbook it says, “There are many different ways in which journalists have sought to connect with their communities and make sure that a focus on community as a news value drives decision making in newsrooms.” It’s important to connect to your audience and make sure you clearly state the news the most accurate and easily understood way possible. A benefit is that it makes your readers trust you and what you are saying is true. Not only that, but they will feel like they can trust the news will be reported accurate and in a timely matter. A major ramification of not considering your audience is losing trustful readers and also being attacked by many of them for fake news or just not reporting the way they want it to be. I personally would always consider my audience and drive community as a news value in my newsroom so my readers feel like they are valued and can trust our news with the best and most ethical reporting.