Week 15 Blog post

It is important to consider your audience when making editorial decisions. Based on the circumstances of the story, we should know what is and what’s not appropriate to implement into our stories. On page 220 in our textbook it says, “There are many different ways in which journalists have sought to connect with their communities and make sure that a focus on community as a news value drives decision making in newsrooms.” It’s important to connect to your audience and make sure you clearly state the news the most accurate and easily understood way possible. A benefit is that it makes your readers trust you and what you are saying is true. Not only that, but they will feel like they can trust the news will be reported accurate and in a timely matter. A major ramification of not considering your audience is losing trustful readers and also being attacked by many of them for fake news or just not reporting the way they want it to be. I personally would always consider my audience and drive community as a news value in my newsroom so my readers feel like they are valued and can trust our news with the best and most ethical reporting.

4 thoughts on “Week 15 Blog post”

  1. Mike, I agree that it is good to consider your audience in some editorial decisions. It for sure builds trust in them to the news outlet and can even help the news outlet moving froward in terms of finding sources and stories. However, we read about times in which audiences shouldn’t be considered for some good reasons like I mentioned in my blog post. Just like you, I would always consider my audience but would not always feel compelled to do so, depending on the situation.


  2. Mike, like you and Adam I do believe that it is extremely important to consider the audience, but it can also be harmful if too much weight is placed on catering to what the audience wants to hear. What harm, if any, do you think could come from considering the audience too much?


    1. I see where you are coming from and you bring up a good point. I think the most harmful ramification from considering the audience too much is possibly risking the chance of not reporting enough because your audience doesn’t want to hear the gory info or see it, even though it may be needed to tell a story. Like for example, if someone were to fall into a lions cage at the zoo, it would be necessary to say what the ultimate consequence was. Some audiences may not want to hear what happened next, but it is needed to develop a story. So I think risking the chance of not having a story develop is the main ramification


      1. After reading Mike’s week 15 blog post I believed that what he said was on point. Editorial decisions should be based on community values instead of what outsiders may think. It’s important because the public as a whole should receive the news they see in their everyday lives, and for outsiders to understand how the community operates. The editors at your local newspaper should make it a priority to hear from the citizens in the community because the decisions that are being made will affect them more than someone outside of their community. There is a place for overall topics when it comes to providing different perspectives. However, if those perspectives do not correlate to the over aching community there is no point in having those editorial decisions being made.

        Mike also brought up a good point in how local journalists should value the citizens in the community. It’s so often that we see national journalists mischaracterize a community based on its values which is why it is important to have the local news cover what is actually happening and giving citizens a voice. It is more ethical to get different perspectives especially from those who are impacted by these editorial decisions.


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