Chris week 15 final

Final Blog


I believe more than anything that the audience should be considered when writing in this line of work so this question isn’t that challenging.  it’s also something to consider when writing cause in this line of work people are looking to us to tell the information clearly and effectively and if that’s not done then what’s the point to our jobs. even if you put the need of the audience ahead your not going to please everyone. there will always be people who will curse, despise, and overall hate the things you do and stand for when writing. there are benefits to this you would know who to write for and have a better understanding of your specific audiences and you would know ahead of time on what would set them off vs what would please them. the ramifications would adapt depending on the story, the target audience, and the overall structure of the story not to mention the thoughts of the interviewees. all this in mind yes this is the first thing that i would think about when writing my story or piece because we are writing for the people and it’s good to know how they will react.



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guys you are – that’s my poor attempt at Yoda.  Epic fail.  Anyway, I just wanted to say you guys had some great insights for this week’s discussion and I LOVE that you’re even asking each other questions or encouraging them to see the “Other Side.”  🙂

James’ Week 15 Blog

When it comes to the audience, they are more or less considered the supporters of a particular platform. However, they should not decide editorial decision in the media simply because they are more followers than self –taught leaders. The audience with no disrespect can be less be less educated on certain subjects compared to the people who have studied them for years. Yes, the audience has the power to decide what is best for their community, however, most people in an audience might not think for themselves unless they think outside of group though. Without thinking outside of the box, an audience cannot truly have ideas of their own, which is why they cannot make editorial decisions.
Another problem with community organized journalism is that it could be taken over by activists instead of the actual citizens themselves. according to page 220 in the textbook, they said,  “While this example of public journalism sought to increase community involvement, plenty of critics wondered whether the paper had taken on an activist role it should not have. (Rosen, 1999, pp. 27-33)”

However, It could also be said that subjective though could also ruin editorial decisions because of one person being the informational gatekeeper for everyone else’s ideas or perspectives of what happens. This is why polling is a big deal because it is a better way of providing public opinion on a topic that is conflicting or controversial. Polls are not always accurate but neither are humans in the grand scheme of things. The audience has a right to express their opinion under the first amendment. However, they do not have the right to make editorial decisions without the editor’s consent on the matter.–

Week 15 Blog

At the end of the day, an audience is what will make or break a publication. With the emergence of search engine optimization (SEO) and social media, audiences today are very much active as opposed to passive consumers. While audience consideration is imperative, it is also important to remember journalism’s primary objective, which is to serve as a watchdog.

When considering what to cover in each week’s edition of The Tangerine, I always consider what will be relative to our audience, which is primarily made up of college students. While I want us to report on relevant issues, I also understand that what is relevant to me may not be to our audience. That is why I have found that it is important to find a balance between what readers should know and what they want to know. Obviously, if I were to structure the paper around a certain topic, then I am going to isolate a fair amount of potential consumers because everyone consumes media differently. At the same time, I also think that it is the responsibility of journalists to report what people need to know, not just what they want to hear. However, the power of the media to influence and imply importance by reporting on something comes with great responsibility — this is where the audience-oriented editor working as an intermediary between audience data and a newsroom can come into play. (Ferrer-Conill & Tandoc Jr., 2018)

Whether an editor likes it or not, audience must be considered in the 21st century newsroom given the presence of social media and the role it plays in news gathering. However, there is a fine line between gratifying an audience and educating an audience. Covering what an audience would agree with may work, but it can also lead to confirmation bias.


Week 15 Blog

I think that audience should be considered in editorial decisions to a certain extent. One example of this is if you’re assigned to write a political article. If you’re audience is mainly conservative, they might not respond well to you writing something about a liberal politician or the newspaper sharing liberal ideas.

A benefit of considering your audience when it comes to editorial decisions is that if an article is written that the audience knows about, they might be more likely to engage with the article and newspaper. One ramification of considering your audience is that most likely you’ll be editing your article for the majority of your audience, while there may be some in your audience that don’t feel the same way as the majority.

According to “The Audience-Oriented Editor: Making Sense of the Audience in the Newsroom”, the audience is actually considered to be making editorial decisions for the newspaper when they interact with the articles online. The article also explains how the editors balance the civic and citizen demands of news. This means that the journalists are expected to keep a balance of what the audience needs to know and also putting in information that they think the audience would want to know.


Raul Ferrer-Conill and Edson C. Tandoc Jr., “The Audience-Oriented Editor: Making Sense of the Audience in the Newsroom,” Feb. 23, 2018.

Week 15 Blog

As an editor, I feel like majority of editorial decisions should consider the likeness of the audience. When writing a story, your audience is usually the party most effected by the story. Although the interests of the audience should be considered frequently, editors can not let the audience govern the direction of said publication. When this begins to happen, editors are now thinking in the complete likeness of the audience, disregarding the journalistic aspect of the job.

Learning the general interest of the community is the most effective way of maintaining an audience. Learning about your community rather than giving in to the community wants gears your publication to have less bias and a lesser chance of sounding opinionated, which all journalist want to avoid.

In a technology driven world, tools such as analytics and social media can be of tremendous help when governing engagement by your audience. According to Taylor and Francis Online web analytics have opened up new channels to rediscover audience interest. Although these tools are helpful, editors must also rely on actual human output and not solely on metrics. Analytics and social media can easily be misconstrued to portray false interests thus having control of some publications.

“The Audience-Oriented Editor.” Taylor and Francis Online,


Week 15 blog- Maggie Reid

In the newsroom, the audience should be considered, however, not so much that the only information being released is entirely just what the public wants to hear, rather than should. There needs to be a balance, so to speak.

With analytics, news outlets can see what audiences are viewing the most on their websites. You can learn from the audience. A good point I found was that journalists should be accessible so that the community can message them. Their email/ work social handles should be on the news website, for example. On the newspapers even, there should be a contact listed. That way, the audience is able to contact the paper or a specific editor with information about a possible story for example.

You should go to community events, and look on social media, to see what your audience is interested about and what they want to see. If nobody is interested in what is being written, then the newspaper will not be successful. The newspaper should figure out who is reading it. You can use analytics to find out a lot of info about your readers, such as age, gender, and so on.

A benefit of considering the community is that you are able to figure out what they are interested in, which can lead to more viewership. The audience can help you find out information you might not have found out about on your own, which is another benefit.

A possible ramification could be shifting the newspaper to a certain side in order to appeal more to your audience. Yes, it is important to consider the audience, but not if it is going to make the paper biased and opinionated. There needs to be a balance also, like was said in our online reading, between what the audience wants to know and needs to know. There shouldn’t be too much of what the audience wants to know, for example.

Ferrer-Conill, Raul. “The Audience-Oriented Editor.” Taylor and Francis Online, 23 Feb. 2018,
Guzmán, Mónica. “How to Listen to Your Audience and Learn from Them.” American Press Institute, 10 May 2016,
Monteiro, Andre. “How Media Outlets and Journalists Can Develop Their Audiences: Advice for Tracking and Growing Your Metrics.” Knight Center for Journalism in the Americas, 5 July 2017,